endeavour.biz
Phase 1
Phase 1 is run in two locations for six evenings and one Saturday: Dublin (Tuesdays from 1st February) or Tralee (Thursdays from 3rd February). The final Saturday session will combine both groups of participants in Dublin (12th March). Locations: Dublin (College of Surgeons); Tralee (Kerry Technology Park).
A structured programme for 2.5 hours will incorporate contributions from entrepreneurs and professional advisors. Participants will prepare weekly assignments to prepare them for the final Demo Day pitch to an Entrepreneur Panel. Transition to Phase 2 will require an 85% attendance record and completion of all assignments.
| Dublin | Kerry (*) | Theme | Objective |
| 01.02 | 03.02 | Founder qualities | Leadership qualities; Competitive instinct; Work ethic; Lifestyle |
| 08.02 | 10.02 | Market research; Product positioning |
Customers, competition, risks (SWOT); Product features; Flexibility |
| 15.02 | 17.02 | Team creation | What skills do you lack? How will you find them? |
| 22.02 | 24.02 | Business model | How will you make money? |
| 01.03 | 03.03 | Building a business | Forecast sales, costs, profitability & cash flow; Determine capital needs |
| 08.03 | 10.03 | Marketing & Sales | Define market strategy to reach customers; How will you win customers? |
| 12.03 (Sat.) |
12.03 (Sat.) |
Valuation/Funding Closing Speakers |
Final preparation |
| 29.03 | 29.03 | Demo Week | NA |
(*) Final Saturday in Dublin
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