Workshop programme This is where it all starts - with a wide ranging group of thought leaders and experts offering their opinions on how value can be sustainably created in entrepreneurial businesses today. This two-day session will whet appetites for what is to follow.
Day two is a continuation of our thought leaders and experts sharing their knowledge on how to succeed as an entrepreneur in this current economic climate.
Experts help you develop a strategic view of how your business can be profitable and sustainable, examining customers, competitors and potential partnerships.
Understand how to develop a complete communications roadmap. Everything from branding to internal communications, from clear business writing style to presentations, from media appearances to crisis communications.
International experts will share with you how they identified and targeted customers in a scalable way. Branding and design experts explain the vital role of branding at every customer touchpoint. See the real-world case studies of successful branding implemented in an entrepreneurial business.
Understand what's needed to produce financials that will work, not just for your business but for investors too. Focus on the key performance indicators which will determine your success or failure. Experts and successful entrepreneurs who have achieved global success will share a view of how important the numbers really are.
The engine room of the business will be explained in detail by an experienced sales professional who has travelled the road of internationalisation many times. Direct and channel strategies will be explored as well as pricing models and incentives to drive scale.
Learn the opportunities offered by today's lean and mean technology offerings - including software-as-a-service solutions and highly scalable cloud computing solutions which can help minimise your start-up costs. Understand the disciplines required in creating new software applications and learn how to score high on search engine optimisation.
The world has changed in recruitment - learn how to find the talent you need from social networks, blogs and other networks. Understand what makes employees tick and how to create a long term sustainable relationship. Take on board the hard-earned lessons of entrepreneurs and help set a benchmark for yourself on culture and reward.
This is where your 'moat' is built. Ensure the safety of your ideas and concepts as you build your business and learn about a checklist that will keep you out of court and ready for exit when those big cheque books are produced.